US tech giant Apple has reportedly pulled the plug on its electric car project after a decade of investment into the technology, devoting more resources to artificial intelligence (AI). The halt on the decade-old project, which was reported on Tuesday and will see employees shifted to the firm's AI division, was welcomed by markets. Apple kicked off Project Titan 10 years ago, at a time when the promise of self-driving vehicles was all the rage in Silicon Valley. It originally said it hoped to release a self-driving vehicle as early as 2024. But the project got stuck in the slow lane, hampered by factors including the COVID-19 pandemic.